Users in India may be able to shop on Instagram from 2019

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Users in India may be able to shop on Instagram from 2019

Shoppers in India will soon be able to add Instagram to their shopping apps list as the platform plans to enable users to shop for products from 2019, Mint reported.

In the early stages, Instagram would add ‘buy’ option next to an image, which would redirect a user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase within Instagram.

“By the mid of next year, the platform will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model,” a person aware of the development told the paper. After the company figures out payments and other aspects, Instagram would sell products directly, the person added.

Currently, 80 percent of India’s e-commerce, which is estimated at more than $4 billion, is controlled by Flipkart-Myntra and Amazon India, according to analysts.

Industry experts believe that while shopping on Instagram will initially boost sales for brands and e-commerce platforms, it may hurt online retailers, especially fashion platforms, in the future.

“Instagram Shopping in its initial form may boost sales for brands and smaller fashion portals by redirecting customers to the merchant websites,” Arpan Sheth, a partner at consulting firm Bain and Co, told the paper.

However, Instagram would have to figure out other aspects of customer experience, such as logistics, payments, and returns, for them to be able to take users away from fashion e-commerce platforms in the long run, Sheth added.

As of now, Instagram users can shop through the platform via Instagram Stories, where the user can use the ‘swipe-up’ feature that directs the consumer to the brand’s website. Globally, Instagram allows users to shop through a shopping channel as well.

Industry estimate suggests India has the second-largest Instagram user base outside the US. Even though revenues from India remain trivial for most tech firms, users in the country account for the highest contributors to the market growth of tech giants such as Facebook and Google, the report said.

“Shopping is a natural extension for Instagram because a large number of fashion discoveries take place on the platform,” an e-commerce entrepreneur, told the paper. The shopping feature would allow users to check product availability on Instagram itself, the entrepreneur added.

Images are for reference only.Images gathered automatic from google.All rights on the images are with their original owners.

2018-12-06 03:10:15

Images are for reference only.Images gathered automatic from google.All rights on the images are with their original owners.

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